Promote Your Band On Facebook
Now when it comes time to promote your band on Facebook things aren’t much different than Myspace. You are going to want to choose who you target and let them know who you are and why they should take the time to listen to you. There are a few ways you can get your name out there on Facebook.
Fan Page – Fan pages are a great way to promote your band on Facebook because it lets people know how many other people are really into your music. Again, the more fans you have the more likely the person is going to check you out. You are definitely going to want to add a link to your band website on your fan page. You’ll also want to add apps to your fan page like My Band by Reverbnation. You must join Reverbnation to use them, it is free. The My Band app allows you to upload songs and put a “join band’s mailing list” on your fan page. The Mailing List is a great tool I will talk about later. Now I’d definitely say that it is a lot harder to get a fan on Facebook than it is to get a friend on Facebook so I’d suggest what my band has done. Create a personal profile for your band.
Profile – With a band profile you promote your band on Facebook by adding friends like you do with Myspace which makes it much easier to grow your network. I’d grow my network for our profile and send people messages with a link to my fan page asking them to join. Sure enough some people did, and they listened to us and loved us. You can also add the My Band Reverbnation app to your bands (and your band members personal) profiles. Always keep your status up to date and let everyone know what is going on with your band and what you are currently working on. Participating in groups and getting social will drive more traffic to your profile and fan page.
Events – Creating a Facebook event for your shows is a great way to promote your band on Facebook simply because it will be the only way that the majority of your friends and fans will know you have a show going on. This is also another reason why you are going to want to target friends/fans who live somewhat close to you (where you play most of your shows). If your band isn’t already huge then fans who live in the city of the venues you play at are going to be more valuable to you than a fan half way across the world. Get your bands friend list full of potential fans who live close to you, then let them know you have a fan page. Every time you have an event make your fan page the host of it, so you can easily invite all of the members of your page. As your fan page grows, so does the number of people you bring to your shows (confirmed guests).
Need a website for your band?
Band Website Theme is a great way to get your band a website up and running even if you have little or no programming experience. This is an inexpensive way to get a fully functional professional website up and running in an instant rather than paying a programmer hundreds of dollars and waiting weeks or months for your website. If you promote your site right and get some merch and songs available for download then your Band Website Theme will quickly pay for itself.
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